Figuring Out Buyer Behavior No. 2

As indicated in the previous buyer behavior interview, my market segment is that of middle-aged parents with children. My research began if you recall was for a hub like structure in which those indulging in marijuana use within public places (streets, parks etc.) could do so without disturbing the quiet enjoyment of others who may not have the same disposition. In keeping with this assignments requirement of how buyers evaluate stuff, I interviewed three new prospects who meet my model’s market segment requirement.

In interviewing these prospective influencer’s, alternatives to supporting the purchasing of my smoke hubs were introduced. The only viable alternative to my endeavor at this time, would be doing nothing. I did receive varying levels of interest in supporting my product. Decisions on weather or not to support / pressure local governments and marijuana companies to partake in investing came down to what increases would be necessary in local taxes, property taxes, or whatever form of financial allocation deemed as options. All were noticeably more interested when I made clear that most of the financial need would come from grower’s and others who directly benefit from this newly introduced legislation.

Consensus was noted that because my product is rather unique in the marketplace, the traditional evaluation process had to be slightly altered. No current competition made for an easier buying decision. Where the qualifying mostly occurred is weather or not there is an emerging need for the same. My cross section of interviewees felt there was based on my previous points having been made within my ‘Solving the Problem’ blog.

Post purchase, all of those interviewed agreed that so long as monies can be allocated from new sources, and not tapping current local budgets which are already constrained that they would feel good after influencing these decisions.

In closing, nothing within my new interviews changed the trajectory of the buyer process. Middle aged parents with children are still inclined to support influencing the purchasing of this endeavor. The alternative being doing nothing and dealing with the fallout associated with introducing the use of a product having a known social stigma into a society not fully prepared for its integration. Purchase decisions for this segment I would describe as pragmatic and sensible.