1) You.
Who you are. What your talents are. What your skills and experiences are. Also:
what are your aspirations? Specifically regarding your business concept, how do
you see this business (if you were to start it) playing a role in your life?
The feedback I received from my original post was limited to
encouragement. Unfortunately, because it did not include an actual critique, I
was unable to determine any necessary adjustments. As such, my ‘about me’
section remains the same. My firm will
be engaged in creating a more perfect/ harmonious union amongst those who
lawfully engage in cannabis smoking either medicinally, or recreationally,
whenever that comes to pass. My firm’s skills and talents include social media
marketing and public outreach. Our aspirations are to remove the taboo
associated with the public utilization thereof. Once a bridge is built in order
to form a better understanding amongst users and non-users, cannabis smoking
will have avoided the scarlet lettering cigarette smoking has taken on.
2) What
are you offering to customers? Describe the product or service (in other words,
how you'll solve customers' unmet needs).
In addition to the social outreach piece that will accompany
the changes in legislation, my firm will also be active in the installing of a
yet to be named open air hub device. This device is best described as being
like a bus shelter, will allow smokers to freely engage in their activities,
all while the device collects the exhaled by-product. Like what you may see at
Disney, in the form of a mister, only this device will blow air and collect the
same.
Having such a device available will aid in reducing the
public backlash to perceived air quality and discomfort of associated smells in
clothing etc.
3) Who
are you offering it to? Describe, in as much detail as possible, the
demographic and psychographic characteristics of your customers. Think
especially of this question: what do your customers all have in common?
As noted in the physical description above, this will be a
lightweight steel constructed shelter. The users would stand within them, but
not be contained by them as they would be accessible from two sides. The actual
device would one dimensional but would have strong but quiet suction
attachments that would receive expelled air. From the sides, it would also
direct the air upwards.
This device would be marketed to those who preferred
anonymity in their use of cannabis. Clothing would not be drenched in the
smell, and the demographic of those utilizing the herb, would not be ostracized
as they are now. My primary customers would be retailers who would benefit from
the perceived discretion of use near to their shops. The cannabis industry
would also be interested in supporting as the public relations would be good
for public perception.
4) Why
do they care? Your solution is only valuable insofar as customers believe its
valuable to them. Here, explain why customers will actually pay you money to
use your product or service.
The industry, retailers, and others directly impacted by
these changes in law will be interested in funding this endeavor as it would
help introduce these dramatic societal changes we will see occur in a positive
fashion. The open-air hub piece would also include a PR initiative.
5) What
are your core competencies? What sets you apart from everyone else? Also: what
do you have that nobody else has?
Our research is part of our core competencies. We have
performed in-depth research denoting what will occur should there not be some
significant relationship building between the cannabis industry, and the
general public. Cannabis smoking if not introduced correctly, will go the way
of cigarette smoking.
6) In
addition to these five elements, please spend a paragraph evaluating whether
you believe these elements fit together or whether there are aspects of your
business concept that are weaker / out-of-joint with the others.
The areas where I perceive there to be the potential for
difficulty, lie in the core competencies. As of now, the majority of my theory
of potential interest comes from those who look to be impacted. I would need to
increase my level of research in order to be sure a market exists to where this
can be monetized on a large scale.
For the
"feedback memo" -- please summarize at least two main points that you
took away from the feedback you received. Also, please describe how you
incorporated the feedback into this idea napkin.
As indicated above, I received very limited feedback. The feedback
was from one reviewer, and it was as follow;
Hey Carlton, really enjoyed reading your post. I think what you're
doing here is so smart. Marijuana is currently not legal in most states but
just like we learned in class, sometimes the best way to fins opportunities is
by looking at trends and laws that are in the process of being passed. Cannabis
will one day be legalized everywhere, and I think getting into this industry
early is genius. Great post!
This feedback was rather encouraging. I will continue to utilize
my current methodology in marketing and segment selection.
