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My prototypical customers based on my segment are parents in their late thirties and forties. This segment feels they are in the best period of their lives due to having achieved some levels of financial freedom. For my product, the air ventilating buffer, these would be my early adopters. My customer segment would have children as I mentioned and have achieved the level of college graduate. From my research these early adopters, would be politically active and change agents within their communities. I would need my segment to have these characteristics for my idea to truly be successful.

I would consider myself within this segment and feel those having my attributes and experiences through age would have more of an invested interest. This segment would value the world their small children are living in in a heightened level. They would be two income household with a median income of 80-130k yearly. Hobbies would include maintaining wellness activities (anything dealing with mental health and physical health activities) into their daily schedules. At this time in my segment’s lives, legacy is valued, as well as estate planning and other strategies important to their future generations.

Books are highly valued, and areas of interest include books high on being a better you. Motivational and higher mental level book and audio books are utilized highly. Politicians valued include any that have their interests in mind. Many in my segment are or have associated with the independence party in the past. Social issues rank high on their interest level; however, they are also fiscally sound and conservative.

Overall, this cross-section of Americans I feel would be interested in handing down a more enjoyable world for their children and would be interested in drumming up support for my product. Interesting enough, I believe I have to a degree described myself! I don’t think this is a coincidence as living within the segment I described created the environment to acknowledge the need of my product. I have also consulted with friends and colleagues within my same segment and they too are like-minded in the belief of my products need. As such, these would be the parties I would initially volley support of my product to.