Regulatory Change Related:
Opportunity 1
Regulatory change: Recognition of medical marijuana use, and
/ or legalization of recreational marijuana.
Considering these recent changes, the unmet need of a
outdoor location, or hub device to collect marijuana air during use. Assisting to
facilitate the use of marijuana discretely.
Where
Found:
The
source of information that a need could exist was own experiences, and
conjecture.
Why
Belief an Opportunity Exists:
Many
recreational users prefer anonymity. I believe medical users feel alike. Users
prefer not to infringe on the air quality of others.
Who
is Most Likely Customer:
The
prototypical customer would be a professional person or someone with a
preference for discretion. Someone who also would not like the associated use
odor.
Opportunity
Easy of Difficult to Exploit:
Opportunity
does not appear to be too difficult to exploit. There is a necessary need, and
the need will increase as the discomfort to others, specifically nonusers
becomes more apparent.
Why
did I see Opportunity:
Because
of my direct experiences having friends and family who prefer recreational use,
I have seen the discomfort when exposed to nonusers who could also include
children. The need for discretion, all while not totally inconveniencing the
user has led to this idea.
Opportunity 2
Regulatory change: Increased expansion of regulations surrounding
sexual harassment training.
Considering these recent changes, the unmet need of training
and policy updating for employees in order to safeguard against liability. Proposal
of an employee app to train against sexual harassment.
Where
Found:
The
source of information that a need or opportunity exists is that several states
are working to increase laws to combat harassment considering the #MeToo
movement.
Why
Belief an Opportunity Exists:
Employers
are looking to minimize exposure to risk and to create an atmosphere of safety
in the workplace for employees.
Who
is Most Likely Customer:
The
prototypical customer is all employees in the workspace. The app would ‘push’
or constantly update employees to regulatory changes as they occur.
Opportunity
Easy of Difficult to Exploit:
Opportunity
may be difficult to exploit as differing companies may have differing paths
forward on how to combat the potential exposure.
Why
did I see Opportunity:
The
opportunity appeared as one of potential as the problem from my perspective is
continuing to increase. Getting in front of the issue as soon as possible would
both limit the potential for liability, as well as remove the level of concern
from potential victims, or classes who have traditionally been victimized.
Economic Change Related:
Opportunity 3
Economic Change: Baby Boomers are deciding not to retire.
Changes based upon the recent economic downturn have forced many to continue to
work.
Considering these recent changes, the unmet need of consulting
services for those impacted is necessary opportunity.
Where
Found:
The
source of information that a need or opportunity exists is noted economic
trending that indicated boomers are unable to retire at the time they
anticipated.
Why
Belief an Opportunity Exists:
This
change in economic condition was not forecasted. As such, many are unclear on
how to forge forward. Without direction many will fail.
Who
is Most Likely Customer:
The
prototypical customer is a senior. Assistance would be given based upon
potential paths forward given current economic conditions and the customers
background.
Opportunity
Easy of Difficult to Exploit:
Opportunity
may be somewhat difficult to exploit as government agencies may want to have
some level of oversight into involvement considering elders are considered a
protected class.
Why
did I see Opportunity:
The
opportunity appeared as one of potential as the problem from my perspective as I
have family members finding it difficult to maneuver life in light of their new
normal. Competing with younger generations on jobs is proving difficult, and
not having a strategy for long term success creates more than just a financial
crises no assistance is provided.
Opportunity 4
Economic Change: Reduction of consumers using traditional
box stores and retailers.
Considering these recent changes, the unmet need of consumers
to touch and feel a product is diminishing. Box stores continue to close out
the opportunities for showrooming.
Where
Found:
The
source of information that a need or opportunity exists is clear from hearing
about various stores deciding to shutter their retail locations due to changes
in demand.
Why
Belief an Opportunity Exists:
While
the change in demand is naturally occurring as e-commerce continues to grow,
there is still an untapped need for the consumer to showroom.
Who
is Most Likely Customer:
The
prototypical customer is someone looking to purchase a high tier item.
Opportunity
Easy of Difficult to Exploit:
Opportunity
is difficult to exploit as the ability to monetize an option of maintaining a
store simply to touch and feel a purchase option is nil.
Why
did I see Opportunity:
I
have had several circumstances where I have been in need of a high dollar item
and did not see the benefit of purchasing online just to immediately be turned
off to what I received. Had I had the opportunity to interface with the item firsthand,
It would be a quicker more efficient purchase process.
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